Proudly Local.
World Class.

Since we first opened our doors, people have come to expect great service, great hospitality and a great vibe.

The Latitude experience is a “mash-up” of the practicalities of a sourced apartment and the high-end luxury of a hotel. Whether kicking back in the privacy of an apartment or using the co-working facilities on the 9th floor, our exclusive management partners, Totalstay take care of everything from reservations to guest relations and set the scene for visitors to feel like a local.

Our owners, 12Cape, saw a gap in the market and Latitude joins the fastest growing sub-sector in hospitality accommodation in the world. Perfectly positioned at a prominent Atlantic Seaboard address in Cape Town, which is regularly voted a global favourite for leisure travelers and preferred spot for digital nomads.

Our apartments are proudly furnished with the world-class furniture, décor and art from local designers and artists. These commissions create countless local jobs and ongoing opportunities for our surrounding community. Just another way we invite people to get involved in the neighbourhood.

Latitude. Live local.

Our Values

Celebrating all things local is at the heart of all that we do.

Sense of place

At Latitude Sea Point the interior design is inspired by the unique fauna and flora of the mountains in our backyard. The world-renowned Fynbos floral kingdom comes through in textures and tones. Expansive sea vistas influence our colour palette. The eclectic neighbourhood reflects in diversity.

Cape Town as a design capital of the world emerges in creativity and design. We partner neighbourhood businesses as suppliers and your Latitude experience extends into the surrounds as the property takes on the character of the area.


Modern travellers rely on technology in all aspects of their lives and expect the best from the places they choose to stay.

We are uncompromising in providing class-leading technology, smart solutions and seamless connectivity. We strive to constantly innovate and develop smarter and better ways to do things.


Our apartments are proudly furnished with the world-class furniture, décor and art from local designers and artists. Our art collection includes renowned South African artists such as Alexia Vogel, Lizette Chirrine and Mareli Esterhuizen.

The interior design of Latitude Sea Point has attracted attention from leading publications: “attention to detail is evident in each room - furnishings and fttings are custom-made and meticulously sourced from local craftsmen…” VISI mag.


What you see at Latitude is what you get. Real art, real people, real hospitality.

We pride ourselves on the depth that comes with authenticity. We work with integrity and honesty. We support local. We care for the earth. We take care of our people.We look for ways to leave the neighbourhood better than when we got here.

Global vision, local impact

We support local in everything from the art on the walls to the coffee in your cup. We care for the earth. We strive to eliminate single-use plastic in all areas of our business and manage water consumption. From inception as a 12J company we realised the importance of the Hospitality and Tourism industries in creating jobs and entrepreneurial opportunities for the regions. We are always looking for ways to leave the neighborhood, the country and the world better in big and small ways.

Where Environmental, Social and Governance (ESG) is more than a policy.

At Latitude, ESG has naturally been integrated into all aspects of the business because it is so closely aligned to who we are and how we do things. We are responsible global citizens, with international experience and a worldview.